How to Keep Your E-Commerce Store Running Smoothly During Traffic Spikes

Running an e-commerce store is hard enough on a slow Tuesday. Now imagine a viral post hits or your Black Friday promo goes live — thousands of shoppers flood in. Great problem to have, right? Until your site lags. Or worse, crashes.

The Great Decoupling of Clicks and Impressions

For years, SEO felt simple: more impressions meant more clicks. The equation was almost too neat—visibility equaled engagement. But something’s changed.

How to Create Interactive Content That Boosts Your SEO

Nobody wants to scroll through a wall of static text anymore. You know it, I know it, Google knows it. Attention spans are short, competition is insane, and if your content doesn’t hook people fast, they bounce.