Founded in Los Angeles, California, Rubicon Project (now Magnite) has one of the world's largest big data and cloud computing systems, capable of processing trillions of advertising transactions in minutes each month.
Founded in Los Angeles, California, Rubicon Project has one of the world's largest big data and cloud
computing systems, capable of processing trillions of advertising transactions in minutes each month.
Leading publishers have used Rubicon's advanced technology to transact with brands worldwide. As a
technology leader, Rubicon Project understood the importance of choosing the best solution for any
business requirement. When the company identified a need for a series of around 20 microsites, they
turned to Curious Minds.
Initially, we provided monthly Word Press maintenance services to Rubicon Project for its primary
business websites. At first, Rubicon expected to use WordPress for its microsites, which contained the
same core content targeted to different audiences. However, the deeper we delved into the project’s
scope and needs, it became clear that a different approach was needed. While WordPress development is
our core offering, we have extensive experience in a variety of web applications. The solutions we
provide for our clients are aligned to each clients’ individual strategy.
Recognizing a new approach
In this case, we recognized that a WordPress-centric approach would cause Rubicon Project unnecessary
time and money. Since the planned microsites were simple and had consistent content, Rubicon Project did
not need individual dynamic sites built in WordPress.
Effective and efficient strategy
We advised Rubicon Project to create a series of static microsites generated dynamically via a headless
CMS and static site generator. Not only would this approach save money and effort, but it also
provides a better mobile experience, strong performance, and enhanced security.
From Slow to Streamlined
Using a headless CMS approach, Rubicon avoids the cumbersome task of manually updating 20+ static
microsites one-by-one. The Rubicon Project gained a streamlined microsite management process via its
headless CMS. Thanks to the static site generator, any changes can be made in one location and deployed
quickly across all its static microsites with ease. An SSG can then pull data via an API, generate
static HTML pages, and distribute pages to Rubicon’s microsites. With this, users benefit from
up-to-date content and the efficient, mobile-friendly performance of static sites. Learn more about Curious
Minds Media's Laravel development services.
The old adage of "When all you have is hammer, everything looks like a nail." is as true in software
development as it is in any other practice. As developers, we need to abandon dogma, and seek solutions
that truely meet the needs of our clients, even if they dont fit inside a neat box. Discover more Laravel
development case studies.