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The Benefits of Partnering with another Agency

Maybe you’ve been approached by a client for an exciting, interesting, and potentially lucrative project. The only problem is that it doesn’t really fit in your wheelhouse, or your team already has a full project load. What are your options? Do you say no, potentially never hearing from them again? Do you just expect your team to take on more work? Or do you take a risk and hire another employee, hoping they can jump in head first?

What about the effects of these decisions? If you say no, you could lose out on future projects that are in your wheelhouse. You could burn out your team. Or, your new hire might not work out, or you lack the revenue to keep that person long term. What do you do? Partnering with another agency can help solve these problems.

Why Should You Partner with Another Agency?

It seems almost counterintuitive, right? Don’t you want to keep revenue and work in-house? If you don’t take on the work that comes your way, how are you going to grow your business, and develop your reputation?

An agency partnership works both ways. It’s a cost effective way to acquire and retain new, and long term clients at a reduced cost without sacrificing quality and client experience. It’s also an excellent way to retain consistent clients, and guarantee additional income.

  • Focus on Your Area of Expertise Rather than trying to cover every aspect of your client’s needs, working with another agency means you can focus on what you do well, while your partnered agency handles what they do well. If you have a small team, or are a startup company, this is an excellent way to help build your reputation without having to worry about stretching your team, or your labor budget, too thin.

  • Access to the Latest Tools, Trends, and Technology It can be tough to stay on top of the newest system, plugin, updates, features, or really cool thingamajig. The right agency partner stays on top of those trends. They know the ins and outs of the systems they’re working with, and any news, updates, or upcoming fixes are tested and implemented before being used for your clients. There’s no risk of the unknown, and no question if something will work or not. They already have that answer for you.

  • A Varied Talent Pool It can be expensive and time consuming to attract the right talent pool. If you’re not at that stage of growth for your business, an agency partnership comes in handy. They can cover the aspects of the project that your team may not be ready to handle just yet, without risk to your client. Or your reputation.

  • Perspective It’s great to be surrounded by yes people. It’s even better to have a few people in that mix who say yes, but have you considered . . .? The wonderful part of having someone with a different perspective is that they have new ideas. They might think of something that never occurred to anyone else.

  • Flexibility There are only 24 hours in the day, and adding another project to your workload might require you to find nonexistent hours. Certain projects may not be for you. Do you build your client’s sites, and then only work on those? Do you provide work on sites that have been built by someone else? While not all work is for you, there is someone out there who can handle it.

Another agency providing support gives your team the opportunity to branch out into other areas of their fields. This could be for educational purposes, helping your team grow their expertise and experience which, in turn, helps support your business. The flexibility of referring projects to another trusted agency keeps you from having to turn away business, and with a partnered agency, your clients know they’re going to someone they can trust.

Why Partner with Us?

You have a lot to focus on, and little time to do it. That’s where Curious Minds comes in. We have over 17 years of enterprise level experience. Our entire team of developers is based in the United States, and we never outsource our work. We offer seamless integration with your team, and offer your clients a complete care experience under your brand. Contact us today and see why we’re a trusted partner.

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