Tracking Flash – Sift Metrics Private Beta

One of the projects that we’ve been working on over here is the issues of tracking flash creative; not only on our own sites, but also flash assets that may be spread out over several URLs, such as a banner advertising campaign. Over the years, we have also noticed a surprising lack of support in existing metrics programs for flash creative. If the product offers a API, it is typically poorly defined and implemented, relying on calls in the flash player to on page or external JavaScript.

To counter these problems, and largely for our own uses, we’ve created a fully ActionScript based tracking solution, called Sift Metrics. Sift presents a clearly defined API for goal tracking on flash creative.

About Curious Minds
We are a web development firm in New York and Chicago, providing development resources and consulting for websites and mobile apps since 2004.