Paul Morelli needed a custom e-commerce presence that showcased the amazing design and elegance of their bespoke jewelry. They needed to have a rock solid e-commerce back end and a very precise, responsive, and customizable presentation layer. Our challenge was to implement a system that could do both.

We accomplished this by creating a presentation layer that was loosely coupled to a ready e-commerce backend via a RESTful JSON api. By leveraging the best of both worlds, we quickly created a stunning custom solution for our client, without compromising on budget or design.